{"product_id":"womens-coat-suede-trim-double-breasted-lapel-long-sleeve","title":"Avalon | Women's Double-Breasted Suede-Look Coat","description":"\u003ch3\u003ePeople See Your Coat Before They See You\u003c\/h3\u003e\n\u003cp\u003eFor four or five months of the year, a coat is most of what anyone sees you wearing. It's on in the street, in the shop, at the school gate, walking into the restaurant before you've taken it off. Whatever's underneath barely registers.\u003c\/p\u003e\n\u003cp\u003eWhich makes it the one thing worth choosing properly. The Avalon is a long double-breasted coat in a soft suede finish, cut with a proper lapel and an adjustable buckle at the cuff — the kind of coat that does the work while you're still deciding what to wear under it.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0551\/7947\/7160\/files\/women-s-coat-suede-trim-double-breasted-lapel-long-sleeve-01.webp?v=1790136918\" alt=\"Avalon long double-breasted suede-look coat\" style=\"max-width: 100%; height: auto; display: block; margin: 0 auto;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eWhy This One\u003c\/h3\u003e\n\u003cp\u003e✓ \u003cstrong\u003eDouble-Breasted Means Warmer\u003c\/strong\u003e — Two rows of buttons put two layers of fabric across the chest, which is where you lose heat fastest. It's the oldest idea in outerwear and it still works better than anything a single-breasted coat can do.\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eA Lapel Frames the Face\u003c\/strong\u003e — Turned down it opens the neckline and softens the shoulders; turned up it blocks the wind. That's what gives a proper coat its shape, and why it reads as tailoring rather than a wrap.\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eBuckled Cuffs, Not Loose Ones\u003c\/strong\u003e — Cold gets in at the wrists first. An adjustable strap closes that gap and stops the sleeve riding up your arm every time you carry something.\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003eLong Enough to Actually Cover You\u003c\/strong\u003e — Falls well past the hip, so it covers a dress or a skirt and keeps the wind off your legs. Short coats look fine and leave you cold from the waist down.\u003c\/p\u003e\n\u003cp\u003e✓ \u003cstrong\u003ePockets You'll Use\u003c\/strong\u003e — Deep side pockets set into the seam. Phone, keys, cold hands — not the shallow decorative sort.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0551\/7947\/7160\/files\/women-s-coat-suede-trim-double-breasted-lapel-long-sleeve-02.webp?v=1790136919\" alt=\"Close-up of the Avalon coat's lapel, buttons and trim\" style=\"max-width: 100%; height: auto; display: block; margin: 0 auto;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eThree Browns, and That's Deliberate\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDark Brown\u003c\/strong\u003e is the workhorse — deeper than camel, warmer than black, and it sits against denim, cream and grey without effort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoffee\u003c\/strong\u003e is the softer one, closer to tan, and it lifts a dark winter outfit the way black never can.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCabernet\u003c\/strong\u003e is the one people ask about. A deep wine red reads as considered rather than loud, and if you've spent every winter in black, it's the easiest way to stop.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0551\/7947\/7160\/files\/women-s-coat-suede-trim-double-breasted-lapel-long-sleeve-03.webp?v=1790136918\" alt=\"Avalon coat shown in an alternative colourway\" style=\"max-width: 100%; height: auto; display: block; margin: 0 auto;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eSize Chart\u003c\/h3\u003e\n\u003cdiv style=\"overflow-x: auto; -webkit-overflow-scrolling: touch; margin: 1em 0;\"\u003e\n\u003ctable style=\"width: 100%; min-width: 420px; border-collapse: collapse; font-size: 14px; text-align: center;\"\u003e\n\u003cthead\u003e\n\u003ctr style=\"background: #3d3d3d; color: #fff;\"\u003e\n\u003cth style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003eSize\u003c\/th\u003e\n\u003cth style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003eUS\u003c\/th\u003e\n\u003cth style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003eBust\u003c\/th\u003e\n\u003cth style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003eWaist\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e4–6\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e33–35\" \/ 84–89cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e26–28\" \/ 66–71cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f7f7f7;\"\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e8–10\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e35–37\" \/ 89–94cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e28–30\" \/ 71–76cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e12–14\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e37–40\" \/ 94–102cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e30–33\" \/ 76–84cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #f7f7f7;\"\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e16–18\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e40–43\" \/ 102–109cm\u003c\/td\u003e\n\u003ctd style=\"padding: 9px 8px; border: 1px solid #ddd;\"\u003e33–36\" \/ 84–91cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 9px 8px; 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